ABCasa commitment is triggering in transparent fashion the home, decoration, gift, houseware, party and flower good market.
The Market Intelligence area analyzes geodemographic and economic data, consumerism profiles and market trends that can enable companies and professionals to understand better this market performance.
In partnership with IEMI (Survey and Industrial Market Institute), the area develops surveys that generate concrete data on home and decoration good market, that may guide the market company business strategies.
Also with IEMI, the department is responsible for an unreleased Sector Survey, that provides information on Brazil product manufacturing and consumerism.
54
BILLION REAIS IN PRODUCTION
25,9
THOUSAND PRODUTION UNITS
458,5
THOUSAND EMPLOYEES
96,3
BILLION REAIS IN SALES
238,8
POINTS IN SALES
2,7
MILLION EMPLOYEES
1,3
MILLION IN IMPORTS
897
MILLION IN EXPORTS
*IEMI Sector Survey and ABCasa based on 2019 data.