ABCasa commitment is triggering in transparent fashion the home, decoration, gift, houseware, party and flower good market.
The Market Intelligence area analyzes geodemographic and economic data, consumerism profiles and market trends that can enable companies and professionals to understand better this market performance.
In partnership with IEMI (Survey and Industrial Market Institute), the area develops surveys that generate concrete data on home and decoration good market, that may guide the market company business strategies.
Also with IEMI, the department is responsible for an unreleased Sector Survey, that provides information on Brazil product manufacturing and consumerism.
BILLION REAIS IN PRODUCTION
THOUSAND PRODUTION UNITS
BILLION REAIS IN SALES
POINTS IN SALES
MILLION IN IMPORTS
BILLION IN EXPORTS
Class A 13.2%
Class B 36.9%
Class C 31.8%
*IEMI Sector Survey and ABCasa based on 2019 data.