ABCasa Business Intelligence

ABCasa commitment is triggering in transparent fashion the home, decoration, gift, houseware, party and flower good market.

The Market Intelligence area analyzes geodemographic and economic data, consumerism profiles and market trends that can enable companies and professionals to understand better this market performance.

In partnership with IEMI (Survey and Industrial Market Institute), the area develops surveys that generate concrete data on home and decoration good market, that may guide the market company business strategies.

Also with IEMI, the department is responsible for an unreleased Sector Survey, that provides information on Brazil product manufacturing and consumerism.

Market Production Data

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BILLION REAIS IN PRODUCTION

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BILLION REAIS IN PRODUCTION

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THOUSAND EMPLOYEES

Market Retail Data

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BILLION REAIS IN SALES

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POINTS IN SALES

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MILLION EMPLOYEES

Market Overseas Trade Data

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MILLION IN EXPORTS

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MILHÕES DE US$ EM EXPORTAÇÕES

Internal Consumerism

Classes B and C 68%
Class A 15%
Others 17%

*IEMI Sector Survey and ABCasa based on 2017 data.

Sectoral research

Performed by IEMI, it presents an overall background of nation-wide home good market. The area is working in the survey second edition.

+ Information on the Market

  • Home and decoration good retail transacted R$ 54.1 billion in 2017.
  • Home good household consumerism in Brazilian mid-size cities in 2017.
  • More information on mid-size city home good consumerism.
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