ABCasa Business Intelligence

ABCasa commitment is triggering in transparent fashion the home, decoration, gift, houseware, party and flower good market.

The Market Intelligence area analyzes geodemographic and economic data, consumerism profiles and market trends that can enable companies and professionals to understand better this market performance.

In partnership with IEMI (Survey and Industrial Market Institute), the area develops surveys that generate concrete data on home and decoration good market, that may guide the market company business strategies.

Also with IEMI, the department is responsible for an unreleased Sector Survey, that provides information on Brazil product manufacturing and consumerism.

Market Production Data

54

BILLION REAIS IN PRODUCTION

25,9

THOUSAND PRODUTION UNITS

458,5

THOUSAND EMPLOYEES

Market Retail Data

96,3

BILLION REAIS IN SALES

238,8

POINTS IN SALES

2,7

MILLION EMPLOYEES

Market Overseas Trade Data

1,3

MILLION IN IMPORTS

897

MILLION IN EXPORTS

Internal Consumerism

Class A 13.2%
Class B 36.9%
Class C 31.8%
Others 18.1%

*IEMI Sector Survey and ABCasa based on 2019 data.

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